as promised yesterday, we have an exceedingly elaborate plan for december merriment and mirth that we’ll be unveiling today. we had intended to roll it out with some sort of all-singing-all-dancing, special-effects-laden, big-budget multi-platform marketing extravaganza, but then we decided that wasn’t fair to Walmart and Target and other little retailers to force them to compete with that sort of thing.
so, in the spirit of fair play, we cast about for an alternate idea and decided to work with what we have - namely, old laundry, googly eyes, and seasonal vegetables - to create a series of charmingly unrehearsed low- (no-)budget videos.
as the attached video mentions, each day in december, as part of “happy christmas days”, we’ll be issuing a festive challenge. complete the challenge on that day, come into the store, and receive a reward. easy challenges will have smallish rewards, more complicated challenges will have more complicated rewards. tomorrow, we begin!